Destination marketers are going backstage with celebrities to draw youthful, music loving global travelers.
Pitbull is now an official Visit Florida ambassador. Video shoots, social media shoutouts using #LoveFL at concerts around the world are part of the promotional partnership.
“Pitbull is certainly ‘Mr. Worldwide,’ but he’s also a native Floridian with a true passion for the Sunshine State,” said Paul Phipps, chief marketing officer for Visit Florida. “Aligning our two brands not only allows us to have a Florida ambassador who can help tell the authentic story of the state’s diverse travel experiences, but provides us a platform to reach a new generation of travelers through his global fan base.” Reports the Tampa Bay Times.