Cat’s Eye

Aligning with the Stars

September 3, 2015
image credit: Visit Barbados

Destination marketers are going backstage with celebrities to draw youthful, music loving global travelers.

Pitbull is now an official Visit Florida ambassador. Video shoots, social media shoutouts using #LoveFL at concerts around the world are part of the promotional partnership.

“Pitbull is certainly ‘Mr. Worldwide,’ but he’s also a native Floridian with a true passion for the Sunshine State,” said Paul Phipps, chief marketing officer for Visit Florida. “Aligning our two brands not only allows us to have a Florida ambassador who can help tell the authentic story of the state’s diverse travel experiences, but provides us a platform to reach a new generation of travelers through his global fan base.”  Reports the Tampa Bay Times.

Florida is not the first to align with the stars. There’s NYC and Taylor Swift.  And a Rihanna and Barbados contract that comes due the end of 2015.


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