Cat’s Eye

Ecuador Campaign Spotlights Tourism as Critical Driver To Post-Earthquake Recovery

May 5, 2016
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Ecuador takes tip from Nepal about post-earthquake messaging 

EcuadorNOW, a tourism recovery campaign modeled after a program in Nepal, is a brand-new crowd sourced, social media campaign to advise friends and visitors that Ecuador is open for business as usual and that places they want to enjoy were physically unaffected by the recent earthquake. The campaign showcases Ecuador as it is now, with reliable, up-to-the minute information, facts, photos and stories.

The EcuadorNOW campaign is a collaboration between tourism experts, both national and international, with special support and guidance coming from the Nepalese team who launched NepalNow after Nepal’s spring 2015 earthquake.

This tourism recovery campaign’s success depends on social media tools to crowd-source potential and current visitors to Ecuador to tell the story that all’s well and to please come! Messages to potential travelers, friends back home, tour operators and others play into how quickly tourism, a key economic driver, can get back on its feet.

A new website will keep the news and campaign current while inspiring the public to use these hashtags in social media; #EcuadorNOW and #StillStrong.

“How can people help Ecuador? Just keep visiting us,” says Jascivan Carvalho, EcuadorNOW advocate and president of the award-winning eco-tourism company Tropic. “Tourism can and should be a powerful tool for recovery.”

On April 16, 2016, the northern Pacific coast of Ecuador suffered a 7.8 magnitude earthquake that took more than 500 lives. Although many buildings and roads were extensively damaged, tourist favorites remain untouched. Unaffected were the High Andes, such cultural heritage sites as colonial centers and markets, the Galapagos Islands, cloud forests and the Amazon rainforest.

Established in 1994, Tropic is an award–winning ecotourism company specializing in responsible, community-based tourism in Ecuador. Programs combine life-changing, active-but-cultural ecotourism experiences focusing on nature, conservation, diversity and sustainability. For its work with the Huaorani Community and on Floreana Island in the Galapagos, Tropic was awarded National Geographic Society’s 2015 National Geographic World Legacy Award in the category of Engaging Communities.

For information on all of Tropic’s programs in Ecuador, visit: http://www.destinationecuador.com.

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