Cat’s Eye

Lonely Planet’s New Print Magazine

November 7, 2015
US Magazine First Issue

The first issue of Lonely Planet, a new quarterly travel magazine has hit newsstands in the U.S.

Created by an in-house team based out of the Lonely Planet offices near Nashville, the magazine provides travel inspiration and insider information to help readers take informed and memorable trips. Approaching travel from the same adventurous perspective as the famous guidebooks, Lonely Planet magazine’s coverage will include essential information, practical tips and advice, travel gear, technology, inspiring photography and pullout pocket guides to various destinations.

The US print magazine in the latest piece of a brand expansion for the global multimedia company over the last two years that has included the acquisition of an action sports video company, a trip-planning app, and a new TV venture set to be launched in 2016. There are 11 other editions of a Lonely Planet magazine published around the world. The US magazine launch marks the brand’s biggest magazine launch in its 40-plus year history, with a guaranteed base circulation of 450,000.

The Winter issue features an island-hopping ‘Great Escape’ itinerary through Hawaii, a ‘Need to know’ guide to traveling to Cuba, ‘5 spots to talk about right now,’ ‘10 new ways to fall in love with Rome’ and ‘What to eat in Nashville.’ It also highlights the top places named in Lonely Planet’s Best in Travel 2016, the highly-anticipated annual collection of the most significant travel trends, destinations and experiences in the year ahead.

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“Launching a magazine in the U.S. is an incredibly exciting venture for us,” said Lonely Planet CEO Daniel Houghton. “We want Lonely Planet content to be available on every platform where travelers are – that includes in guidebooks, gift books, digital, video, mobile, and now, a magazine.”

“We know magazines play a significant role in inspiring travel, and we want to be – and often are – the first place consumers turn when they are looking for new travel ideas,” Houghton continued. “While the publication is particularly appealing to those with an inclination to travel, it is also a wonderful opportunity to influence people to learn about the world around them, whether they are travelers or not.”

Print copies sell for $5.99 at retailers across the US, including Barnes & Noble, Hudson Booksellers and Whole Foods Market. The digital edition will soon be available for Kindle and Nook, on iTunes and Google Play at the same price. Readers can also opt to sign up for a year’s subscription at an introductory offer price of $8.

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The launch of Lonely Planet follows a trend this year of titles expanding into on and offline travel and lifestyle magazine brands like Condé Nast Traveler, Time Inc.’s Travel + Leisure and Monocle.  

To subscribe to Lonely Planet, visit www.lonelyplanet.com/usmagazine.

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