Are you a long time user of Media Kitty or a recent member?
This is my second year using Media Kitty and I’m really excited for the website relaunch! It’s a great tool for meeting PR Professionals in the travel industry and other writers.
How can Media Kitty members work with you?
I am a freelance writer and am always looking for great new story ideas to pitch my editors. I specialize in culinary travel, spa/wellness and luxury leisure.
What’s the most fun part of your job?
Definitely the flexibility in my schedule and the opportunities I have to explore the world and meet incredible people along the way.
What makes you good at what you do?
I am very self-motivated and organized so even when I’m juggling up to a dozen different assignments, I’m proud to say that I haven’t missed a deadline once.
What is the best way for other members to find out more about you and your work?
I designed a new website for myself this year – AMBERGIBSON.COM – where you can see some of my published work in my portfolio as well as follow along my adventures on my blog. I also frequently update Instagram (@amberyv) and Twitter (@ambergib) and love connecting with industry folks there!
What changes and/or trends are you noticing in the market and your work networks?
Even just last year everyone seemed to value print media coverage over digital, but I’m seeing destinations, properties and restaurants become incredibly excited for some of my digital outlets like Yahoo Travel (HTTPS://WWW.YAHOO.COM/TRAVEL) and A Hotel Life (HTTP://AHOTELLIFE.COM/) because they are seeing the direct impact of my stories in terms of traffic to their websites and bookings.
What organizations/outlets do you think are doing things right in the current market?
One of the magazines I write for is Make It Better, a women’s magazine based in Chicago’s North Shore. They did a huge overhaul on their website earlier this year and it’s done wonders for traffic. I think they were smart to shift their focus and resources to the digital landscape as that seems to be where more and more people are researching travel.
In your work background, how did you progress to your current role?
I just graduated from Northwestern University two years ago (valedictorian from the Medill School of Journalism) and I began working right away as a full-time freelancer. I had been freelancing all throughout school but it was definitely a little scary to pursue freelancing full-time instead of a more stable, traditional job.
Looking back though, it’s the best decision I could have made.
What advice would you give someone starting out in your profession?
I feel like I’m far too young to be giving anyone advice, but I do encourage other college students who are passionate about writing and journalism to really go for your dreams when you’re young. There are always corporate jobs waiting if you find that you need
What inspired you to work in this area?
I’ve always been a great traveler and loved the thrill of discovering a new destination. My mom took me on my first international plane ride to Taiwan when I was just six months old and I didn’t cry once! As a toddler, I always wanted to carry my own backpack when we traveled and I would walk holes in my shoes!
What are your interests outside of work?
Yoga, Pilates, Food, Reading, Hiking, NBA Basketball
What is your special talent?
I’m really flexible – I can do the splits and backbends. My friends called me Gumby in junior high.
What is on your bucket list?
Learning to tango in Argentina, going on a yoga retreat in Bali, eating strawberries and cream while watching Wimbledon, watching an Olympic Games live and swinging from a chandelier like the Sia song.
Connect with Amber on Media Kitty!