Nine Lives

Meet Cassandra Anderton, Digital Strategist, Freelance Broadcaster & Writer

February 1, 2016
Cassandra Diner

Working at living The Good Lifewith loads of food & craft beer, and wine, spa, travel, fitness, health & entertainment. 

Are you a long time user of Media Kitty or a recent member?

I have been using Media Kitty on and off for about 7 years.

How can Media Kitty members work with you?

I am often looking for stories around travel, food and wine. I recently posted in order to gather more information on honeymooning in The Bahamas and Maui. I am also looking for unique travel destinations

What is involved in your job day to day?

Each day I have a number of priorities. I have articles that are due, my own website posts to craft, my social media accounts to manage, and emails to respond to. I also have a number of clients and am often managing their social media and assisting in event planning.

 What challenges do you face in your role?

Losing focus. I am constantly having to get back on track.

 What’s the most fun part of your job?

I love meeting with chefs and learning more about food and how to prepare it. Luckily I dine out a lot and this research is rewarding.

 What’s an interesting or exciting experience you got to have as a result of your job?

One of my favourite articles I wrote was on the Cayman Islands. I went to the Cayman Island Cookout and it was among the best few days I have experienced. The wine, the food, the access to amazing chefs and their creations, all in a gorgeous setting in the sun.

 What makes you good at what you do?

I am curious and I will ask questions that others might not. I think quickly and can create a variety of angles from a specific experience.

What is the best way for other members to find out more about you and your work?

Connect with me on Media Kitty and follow my website and my adventures on twitter and Instagram @goodlifevan.

What changes and/or trends are you noticing in the market and your work networks?

The need to increasingly understand the digital world.

What is your number one tip for working more efficiently?

Use technology like Evernote and Trello, and lists, lists, lists. Block your time and pause throughout the day to take a moment to ensure you are staying on track for the day while taking a brief break to stretch, walk and breath.

What organizations/outlets do you think are doing things right in the current market?

Vancity Buzz is certainly leading the way for new blogging standards.

 In what ways does your job differ now from when you started out in your profession?

Social media and digital is the new era. I started in print when there was no internet.

What are your interests outside of work?

I am a lifestyle blogger, so my whole life is really work. But I do read constantly (lots of food stories and cookbooks) and enjoy occasional nights on the couch watching TV dramas and crime shows.

 What is your favourite travel destination?

Cayman Islands (so far)

What is the last movie you saw?

Straight Outta Compton!

Connect with Cassandra on Media Kitty!

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