“Media Kitty opened a lot of doors”
Are you a long time user of Media Kitty or a recent member?
I’ve used Media Kitty since 2004.
How can Media Kitty members work with you?
The best way for Media Kitty members to contact me about upcoming press trips or unique, quirky story ideas is by emailing me through Media Kitty.
How have you benefited from being a Media Kitty member? Who have you met or what opportunities came about?
Especially in my early years as a full-time travel and sports freelancer, Media Kitty opened a lot of doors.
One great connection I made was with the Los Angeles Convention and Visitors Bureau, which invited me on a celebrity-themed 2005 press trip that included a VIP tour of Universal Studios and the Golden Globes red carpet arrivals. I ended up selling four stories based on that trip to outlets as diverse as The Hockey News and Limousine Digest.
Media Kitty also helped me travel to and sell stories on Malaysia (The Georgia Straight) and Park City, Utah (Premiere).
What’s an interesting or exciting experience you got to have as a result of your job?
To me, there’s no profession in the world that offers more freedom, fun, and adventure than travel writing. I’ve flown over a volcano in a helicopter on Maui, ridden a horse past the giant stone statues on Easter Island, and rafted over a waterfall in New Zealand.
What makes you good at what you do?
I always tell new writers: “If you act like a pro, you’ll get treated like a pro.” Deliver tight, clean, professional articles on time, and in the long term, the work will come to you.
Also, I’m big on thinking outside the box. Most of my work has a quirky or humorous twist to it, including articles like “Is Denver the Capitol in The Hunger Games?” for the Washington Post and “On Tintin’s trail to adventures in Peru” for the Toronto Star.
What are you working on that you are excited about?
I’m continuing to expand my work in public speaking and voiceovers. I’ve recently addressed the Surrey International Writers’ Conference and the Travel Media Association of Canada about the joys and challenges of travel writing. In addition, I’ve done voiceover work for Audi and BCBusiness Magazine.
I love speaking in front of groups and being able to give back some of what I’ve learned over the years.
What is the best way for other members to find out more about you and your work?
To find out more, visit lucasaykroyd.com.
What is your number one tip for working more efficiently?
As a professional writer, you have to learn to eliminate the gap between thought and action. In other words, stop procrastinating, turn off social media, sit down, and just write. Don’t waste time agonizing about whether it’s going to come out the right way or not. The writing you do is always better than the writing you don’t do. You can clean up your prose after you’ve completed that first draft.
What are your top three highlights of your career so far?
Covering every Winter Olympics since 2002 (Salt Lake City, Turin, Vancouver, Sochi), breaking into the New York Times, and receiving the Distinguished Alumni Award from the University of Victoria in 2015.
What inspired you to work in this area?
I’ve had travel fever since I was a kid. My family used to visit my grandmother in Finland every summer. That gave me the chance to see everything from the Eiffel Tower to the Mikhail Gorbachev-era Soviet Union. There are so many things to see and experience in the world. In addition to earning a living, I love reinforcing my memories of the trips I take through travel writing.
If you were not working in this area, what other area would you have been interested in working in?
At various points in my formative years, I wanted to sing for Van Halen, program video games, and play in the National Hockey League. (Possibly all at the same time. ) The nice thing about writing is that it’s given me a taste of all those different worlds. And I still plan to write that best-selling novel.
Connect with Lucas on MEDIA KITTY!