I love the journeys that are part and parcel of my job
Are you a long time user of Media Kitty or a recent member?
A long time user.
What do you hope to get out of the new relaunched Media Kitty?
More information from industry colleagues and partners. Trends, latest news.
How can Media Kitty members work with you?
Share pitches for travel destinations that I can cover. Offer editorial opportunities within their outlets.
How have you benefited from being a Media Kitty member?
I have made many great connections locally. I have met DMO and PR contacts who have helped with my travels and gaining coverage.
What is involved in your job day to day?
Finding destinations I can spotlight, ensuring they are a good fit for me and I for them, getting the ball rolling on coverage, travels, connecting with appropriate contacts.
What are the achievements in your job that you are most proud of?
Working as print magazine editor for two publications. Then, turning full-time freelance to cover the topics I am most interested in. Being published internationally too.
What’s the most fun part of your job?
All the experiences I have, and the people I meet. I love the journeys that are part and parcel of my job.
What’s an interesting or exciting experience you got to have as a result of your job?
Travel to Japan was definitely a highlight . I would have never imagined in a million years that I would get to say it was something I was doing for work!
What makes you good at what you do?
I enjoy what I do, I love my work, I see each experience and interaction as unique and am authentic in my work.
What are you working on that you are excited about?
Growing my travel blog ‘Traveler and Tourist‘ and the new experiences that come with that.
What’s ahead for you?
Taking it to the next step and making it an internationally focussed channel.
What is the best way for other members to find out more about you and your work?
Visit my professional writer and editor website.
What changes and/or trends are you noticing in the market and your work networks?
Demand for content generation is crazy.
What is your number one tip for working more efficiently?
Get organized, schedule everything possible but still leave some room for magic.
What do you think is going to be biggest change in the way we work within the next 18 months?
The rise in the millennial work force, work from home or location independent sections of society.
In your work background, how did you progress to your current role?
I was a freelance writer for a magazine in another city and when I moved, there was an editor role available.
What are your top three highlights of your career so far?
My editorial position. Attending the Society of Professional Journalists Excellence in Journalism conference as a Diversity Fellow. Participating in the inaugural Thread at Yale, storytelling in New Media workshop as a selected candidate.
In what ways does your job differ now from when you started out in your profession?
When I started, it was as freelance writer jumping at every opportunity to build a portfolio others would think worthy of their consideration. Now, I am a full-time freelance writer, editor and copy editor with the option of choosing what I work on and for whom.
What hurdles have you had to overcome in your career?
Rejection of pitches is probably number one. Being paid too low or non-payment for work is another. And its definitely disturbing to see plagiarism aplenty.
What advice would you give someone starting out in your profession?
Rejections are not the end of the world. Move on to better things, go forth and conquer. You will probably find a better gig.
What inspired you to work in this area?
The power of words. The impact of storytelling. The stories I am fortunate to have an opportunity to share.
If you were not working in this area, what other area would you have been interested in working in?
The corporate communications industry where I have dabbled before.
What are your interests outside of work?
Travel, new experiences, discovering local restaurants, heading to the movies, languages, cooking at home.
What is your favourite travel destination?
Amalfi coast, Italy
What is your top travel tip?
Board the plane last even if my zone is called earlier. That way they fill up soon and I have to check in my bag, but then its curbside so firstly I don’t pay for it and secondly, its waiting for me without even going to the carousel.
What is your special talent?
Sleeping through take-off but always wide-awake at touchdown – the excitement!!
What is on your bucket list?
Every place I’ve never been!
Connect with Ruksana on Media Kitty!