Cat’s Eye

Sylvanus Urban magazine is a new voice in men’s luxury

December 7, 2015
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Sylvanus Urban is a new voice of changing luxury for men. Creative, engaged and passionate,

it covers lifestyle, fashion, travel, food, drink and grooming. A quarterly magazine distributed through the Toronto Star, airport lounges and discerning retailers throughout the Greater Toronto Area, it just launched online and its first print version will be distributed in February 2016. Seamlessly integrated written and visual content are coupled with shopping opportunities with partner brands.

The brain child of Garett Tonge, Sarah Wright and Natalie Preddie, Sylvanus Urban is independently owned, meaning full control over the story, from features to photoshoots. It offers extensive options for cross media communication in traditional, digital, social media and events industries to provide a 360 degree media integration.

With a strong history in editorial, social media and video, each member of the founding team creates an all encompassing experience highlighting the latest and greatest in the luxury men’s market.

“Working closely with a small team allows us to be nimble,” says Preddie. “Maintaining this extreme flexibility allows us to create custom content with immediacy and relevance. We are really excited to work and collaborate in this space across editorial, digital and experiential with a number of brands. Media is evolving constantly and through our collective, we are staying one step ahead and creating a voice that our audience can relate to.”

We had to ask, where does the name Sylvanus Urban come from? 

London, 1731. Edward Cave created the first general-interest “magazine” in the modern sense: The Gentleman’s Magazine. Not only a printer, editor and publisher Cave contributed pieces to the magazine under the pen name of Sylvanus Urban.

A pen name can be a creator’s best friend. An alias can be fun; liberating artists and distancing themselves from previous works. Allowing the team at Sylvanus Urban to quietly pursue their original artistic vision.

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