Cat’s Eye

Title Talk

September 20, 2015
plant

Fetch a coffee and plant yourself. Whether you are a writer, reader or marketer, the latest nosecount of new magazine titles may make you flip. Joining Smithsonian and Lonely Planet in new releases for the travel set, Monocle has announced the Escapist. Super niche — for Pokemon lovers, cockroach aficionados, style seekers — and online-only publications like W, the Instagram magazine for whisky lovers are the call for publishers worldwide. Promoters down under are sure to be eyeing MillionaireAsia for the buying power of its intended audience. Meanwhile, in Mandarin, a new Ringier magazine focused on Switzerland tourism takes aim at Chinese tourists with an initial print run of 100,000 copies.

Meanwhile, here’s a good read about good reads by Theroux and Patti Smith in the Seattle Times.

And if you’d rather channel surf, take note of The Lifestyle Network’s latest travel titles:

EXPLORE ASIA
TRAVEL THRU HISTORY
SPA SEEKERS
ELITE ACCESS
XP GUIDE

Programming details here.

Back to what is emerging in print, enjoy this round up:

Monocle Launches New Magazine, ‘The Escapist’

Monocle — a magazine devoted to global current affairs, business, culture and design — has launched a new travel-focused annual publication called The Escapist, the magazine publisher announced last week. Produced in a book-style format with a cover price of $18, The Escapisthit newsstands on July 17, and is the second new annual publication from the magazine.

Read More at MediaPost

New Magazine to ‘Focus’ On LGBT Issues

Delta Regional Authority Federal co-chairman Chris Masingill announced the six Delta Challenge pitch competitions today to be held throughout the eight-state Delta region, with the first kicking off in Memphis Sept. Over the course of the six competitions, up to 20 entrepreneurs and 16 entrepreneurship support organizations will be identified.

Read More at Memphis Daily News

Another New Magazine! European Homes & Style

Just when you think that magazines in paper form are extinct I’ve seen two new ones that caught my eye in the past month. I’m pretty sure I’ve seen some other new names on the magazine racks as well, but this one and the one I talked about in this post are right up my alley. This particular …

Read More at Creativehomeexpressions

New magazine will sell Australia to Asia’s millionaires

Brian Yim is hoping to use print media to create an investment bridge between Australia and other Asian countries. Mr Yim, the founder of MillionaireAsia magazine, will launch an Australian version of the publication – which boasts a database of 140,000 millionaires from Singapore to Japan, and Russia to Monaco – later this year. He said it was much more than a thick glossy magazine.

Read More at Watoday

The opportunity of a new magazine

Spaces is a new title out today from the people behind the popular Frankie magazine. As we did with Smith Journal, we are launching Spaces with Frankie as well as if what will be the usual home for the title. We are also speaking about Spaces on social media to tap into interest being generated by the launch of the title. This is a title we can pitch a point of difference with.

Read More at Australian Newsagency Blog

“Pokemon” Courts Older Fans with New Magazine & Visa Credit Cards

Tweet The Pokémon franchise turns 20 this year, so its no surprise that the cross-media pop culture juggernaut is courting a grown-up audience with new products such as the Pokémon Life magazine. Additionally, Pokémon is teaming up with the Mitsui Sumitomo group to offer a line of Visa credit cards featuring three unique designs.

Read More at Crunchy Roll

Lonely Planet Has Plenty of Company with New Magazine Launch

Lonely Planet is joining a crowded print media market with a new U.S. edition of its magazine. Lonely Planet Magazine will launch as a quarterly in September with a guaranteed rate base of 450,000 and a $5.99 cover price. The company, which has been publishing travel guide books for 40 years, is trading on its brand recognition here in the U.S.

Read More at Foliomag

A New Magazine For Whisky Drinkers Exists Only On Instagram

Ballantine’s plays with the platform’s features to create a unique branded content play. Recently, we’ve seen impressive and innovative branded content that spans both print and Instagram. Now Ballantine’s whisky is applying a magazine sensibility to the social platform by launching a new “magazine” aimed at modern whisky drinkers.

Read More at Fast Co. Create

Outdoor Sportsman Group Integrated Media Launches New Magazine: Wheels Afield

Designed for Overland Vehicle, Field Sports and Adventure Travel Enthusiasts New York, NY – (May 27, 2015)- Sportsmen and women who love the outdoors and require a vehicle to traverse their favorite hunting, fishing or adventure spots will love Outdoor Sportsman Group – Integrated Media’s newest magazine – Wheels Afield.

Read More at Huntinglife

Q&A: Smithsonian Journeys publishes first issue of its new magazine

Following are edited excerpts from a conversation with Pope: Q: What distinguishes Smithsonian Journeys from other travel magazines. A: When we started to talk about what we were going to do, it made sense to have a periodical that appeared four times a year to be a good starting place because on the newsstand, these special issues do particularly well.

Read More at StarTribune – Minneapolis-St Paul

Swiss Ringier launches new magazine for Chinese tourists in Mandarin

Published in Mandarin, it is aimed at Chinese tourists planning a trip to Switzerland and will be co-produced twice a year by Ringier teams in Switzerland and China.The first edition had a print run of 100,000 copies, 70,000 in China and 30,000 for hotels and boutiques in Switzerland. It will …

Read More at Fashionmag

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